We all have one. Hopefully, we don’t have more than one. Hopefully, we’ve built enough self-care into our business to ensure that we weed out the impossible clients. For me, there is always a period of grace. A period where I go above and beyond the work required. Beyond expectations. Jump through hoops. Do added
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There is not enough shelf space for your product. I’m sorry, but it’s true. But what’s the good news to that? With the internet, there is endless room for everyone and everything. It’s a game changer. For a while, to be seen, you had to only focus on SEO (search engine optimization). As a result,
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You have permission to fail. Permission to try something different. Permission to experiment and see if one option works better than the other. As an entreprenuer, you always have to give your self permission to try…and to fail. We are not talking “shutter the doors” fail. We are talking “thinking beyond status quo” fail. Otherwise,
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My paternal grandfather died at age 44 of either a massive heart attack or poisoning while serving as a diplomat in Turkey after World War 2. He was an economist and also the author of a dime store detective novel. He gave my father a piece of advice that has been passed down now for
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Today, I spent my lunch hour with a small business consultant who is helping me get my business launched both officially and professionally. You see, I’ve been working behind the scenes for clients for well over 13 years, but never officially established myself as a small business owner. Well, that has changed. So, today was
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I’ve recently been taking Seth Godin’s Marketing Seminar and can not give a loud enough shout out to this man’s long-time work in helping businesses succeed. In Ideavirus, a free e-book you are welcome to read, download or skim, Seth talks about the importance of having a “hive” (which he later renames “tribes”) which do
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Recently, I was helping oversee a large installation project for one of my clients’ buildings. It was going beautifully till suddenly, I was told that I had forgotten to order an entire hallway’s framing. This was on a Friday, and the client was expecting Very Important Guests for a meeting at 8 a.m. Monday morning.
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The latest statistic states that we have an attention span shorter than a goldfish’s these days. That literally our focus limit lies optimally between :6s and :15s. How do you change the world in :15s intervals? You listen. If you listen, your client will actually tell you explicitly what it is they need, want, or
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Period. The same goes to how you approach your company’s business plan. If it’s basically a pinhole effort, expect less than stellar results. We all want the fast, easy, cheap solution. The problem is, despite the hucksters who try to sell you on their latest fail-proof business plan, they don’t actually work. Legitimate businesses require
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Seriously. Have you written it down? In a thoughtful way so that when you read, or better yet say it, you are able to stand taller and walk more confidently? You must know who you are as a business. Even if you think your business is just selling frozen yogurt. There has got to be
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