Have you written it down? In a thoughtful way so that when you read, or better yet say it, you are able to stand taller and walk more confidently?
You must know who you are as a business. Even if you think your business is just selling frozen yogurt.
There has got to be more to you than flavored calories.
What’s the goal here.
Yes, we all want to be successful, but what made you choose Frozen Yogurt over Sno Cones? Why did you leave your carreer in finance to become a travel guide magazine? And you, Mr. Lawyer: why this branch of law vs the others?
What is your story?
We, your audience, and potential tribe/clients are anxiously waiting!