First you have to figure out who are the people, groups, industries that will reasonably connect with you. That is a puzzle and takes a lot of testing and adjusting to find that mystical “target audience.” Yet, even once you’ve found them, they remain squiggly and wriggly and hard to pin down. So, of course,
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There’s a line between “family” and “stranger.” When you are in the customer service industry the goal is to be considered “family”, because, in most cases, we trust family, we listen to family, and we are more likely to do what family asks. The stranger does not get that level of respect and if you
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It’s an old New York City joke and if I ever get to go to Carnegie Hall, I’m getting that t-shirt. Many times, we want instant results. Quick turn hits that prove and grow our industry. The truth is that the best results come from steady, repeated practice with the smallest possible market possible. Show
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