Robinson Studio

Helping Small Businesses Get Things Done.

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Month: September 2017

They Won’t Fit Into a Box

First you have to figure out who are the people, groups, industries that will reasonably connect with you. That is a puzzle and takes a lot of testing and adjusting to find that mystical “target audience.” Yet, even once you’ve Read more…


Family or Stranger

There’s a line between “family” and “stranger.” When you are in the customer service industry the goal is to be considered “family”, because, in most cases, we trust family, we listen to family, and we are more likely to do Read more…


Practice. Practice. Practice.

It’s an old New York City joke and if I ever get to go to Carnegie Hall, I’m getting that t-shirt. Many times, we want instant results. Quick turn hits that prove and grow our industry. The truth is that Read more…