We all have myths inside us that we believe are true.
Myths like “eating carrots will make you have perfect eyesight”.
Or, “If I buy this franchise, I’m going to make a million dollars.”
Or, “Advertising doesn’t work, so I don’t have to do it.”
Or, “I can put off for today the work that needs doing to actually succeed at this craft.”
Or, “I’m naturally gifted, so this won’t be hard.”
Take a moment and think about the myths you are holding onto. Myths about ourselves and myths about business and our business in particular. Write them down. They are the elephants in your room/life.