Learn the lesson or you will repeat it.
Today, I got thoroughly schooled in the mistake of not communicating regularly with a client.
Friends, it was an expensive class.
What hurts most is that my client decided not only to not pay for my work, but to literally trash my work. As an artist that hurts like a sucker punch. As a hard worker that just is appalling. That someone would treat my work with such disrespect must mean they are suffering from a level of anger that is manifesting itself in a deep, self-destructive way.
A lot of what I do involves ghostwriting for small businesses social media pages. There is a lot of thought and effort and actual out-of-my-pocket cash that goes into making a social media page vibrant and successful.
This I had done for this client like all the others, but I had failed to communicate. More importantly, I had failed to communicate regularly. So all the rest of the good I did, or the good I intended, doesn’t really matter.
Their solution to the problem (paying their invoice) was to simply delete the work without a conversation. So, again, we face the problem of more lack of communication. Perhaps, they think that solves their need to pay. Possibly they think that I did not record screenshots of my work. Based on their actions, we might be able to assume that they do not realize that I have dated invoices from my vendors, along with stats, to prove that I did indeed not only perform the services we agreed upon, but got proof-positive results as well.
This situation could devolve into the Real Ugly PDQ. What purpose would that gain? Would this person still wish to work with me? We both know that answer. For the first time in my knowledge, I’ve lost a client through my own negligence and that is a very painful, could-have-been-avoided lesson. So instead of “get even” or “get what’s due me,” and create more stink on an already soured situation, I’ll let the Universe teach him his lesson, and I’ll learn mine. My hope is by sharing this with you there will be “bonus points” added and you’ll learn from my mistake as well without having to actually go through this patch of Hell yourself. That way, the bottom line cost for my mistake goes down significantly. It’s like you paying for a $35/mo car wash service only use it once over a six-month stretch. Well, Sweetheart, that is one expensive car wash! However, if you get your car washed four times in one month and 24 times over the course of six months: Hey! Bonus Points! So, please learn from me, Friends. Like I said, this was an expensive class. By reading this abridged notes version, you can skip the class entirely. Win-win!
So what is the lesson?
Get it in writing.
Or you will get schooled.
It won’t be pretty.
In the meantime, I’ll use my former “it didn’t happen, ’cause it doesn’t exist” client’s business card as a bookmark, to remind me of the costly mistake I made. My other clients, both current and future, will gain the benefits of my hard-earned knowledge. Ultimately, so will I.
Hopefully, you will as well.
(note: this article took more than six seconds to read… if you got to here, you officially are not a goldfish!)